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Lemma Gtm

A campaign home that keeps the audience, argument, proof, assets, and decisions in one readable place.

deepak-jha-kgp/lemma-gtm
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Why it exists

Campaign work usually gets split across a strategy document, asset folders, chat threads, and a launch checklist. By the time the work ships, it is hard to tell which audience was chosen, why a claim survived, or which asset is current.

Lemma GTM gives the campaign one home. It is designed for the people doing the work, not as a chart of marketing activity.

What it does

  • Frame the campaign around a specific audience and problem.
  • Keep the positioning, narrative, and supporting proof together.
  • Collect the assets the campaign needs without separating them from the decisions behind them.
  • Review what is ready, what changed, and what still needs a person.
  • Give the team one place to return to while the campaign is running.

What a normal use looks like

A team is preparing a product launch. The audience, promise, proof points, launch assets, and open decisions sit in the same campaign home. When a claim changes, the team can see which assets need to change with it.

How it is built on Lemma

This repository contains the pod itself, not just a screenshot or a prompt. The interface and the parts that do the work are installed together.

  • apps/gtm-home-refined/ — The campaign home and the packaged app Lemma installs.
  • pod.json — The small import manifest that installs the app into a Lemma pod and gives it a unique public slug.
  • apps/gtm-home-refined/DESIGN.md — The design decisions behind the current campaign surface.

This repository is intentionally a thin first version: it contains the campaign app, not a pretend autonomous marketing team. It does not yet bundle campaign tables, agents, or workflows. Those should be added only when the product needs real continuing work behind the interface.

The files in this repo contain the structure and instructions. Your private records, connected accounts, credentials, and deployed URLs are added after import.

Install and remix on Lemma

The button opens Lemma's import flow for this exact GitHub repository:

https://lemma.work/import/github/deepak-jha-kgp/lemma-gtm

Import the app, open the campaign home, and use it with one current campaign. The repo contains no company strategy, audience data, or campaign assets.

Import from the command line

git clone https://github.com/deepak-jha-kgp/lemma-gtm.git
cd lemma-gtm

lemma pods import . --dry-run
lemma pods import .

Make it yours

You do not need to keep this pod exactly as it is.

  1. Fork the repository.
  2. Change the instructions, app, tables, or rules for the way you work.
  3. Import your fork with https://lemma.work/import/github/<your-github-name>/<your-repo>.
  4. When it is useful, show your version here with one screenshot and a short note about what changed.

If this pod saved you from rebuilding the same thing, star the repo so the useful versions are easier to find.

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